Search Engine Optimization
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the
ranking of a website in search engines such as Google and Yahoo. The
higher a website ranks in major search engines, the more customers
will visit the site, which will ultimately result in more sales.
Search engine optimization is the most important component to any
Internet Marketing campaign.
Link building is the most important factor for achieving top
rankings in major search engines. The more incoming links a website
has from other relevant websites, the higher a website will rank.
Even more important than the quantity of incoming links is the
quality of those links. Quality links are those that come from
highly relevant webpages with the same or similar content of your
website. For example, if your website is about "digital cameras",
then you need incoming links from webpages about "digital cameras".
The second major factor for achieving top rankings in major
search engines is having good quantity and quality of content.
The more textual-based content a website has, the higher a
website will rank. For example, a website with 1,000 content
pages on "digital cameras" will rank higher than a website with
5 content pages on "digital cameras". Equally as important as
the quantity of content pages, is the quality of the content.
Quality of content is defined as being unique, original,
optimized, and rich in text and keywords.
Pay-Per-Click (PPC) Management
Pay-Per-Click (PPC) is a form of Internet advertising where
advertisers only pay when a user actually clicks on their ad.
With search engines, advertisers typically bid on keyword
phrases relevant to their target market. When a user types a
keyword matching an advertiser's keyword list, the
advertisements get displayed. Such advertisements are called
sponsored ads, and they usually appear to the top and right of
the "natural" or organic results on search engines. IMS offers
top-quality PPC management services designed to boost
click-through-rates (CTR), lower minimum bids, improve the
quality of the ad copy and landing pages, and to ultimately
deliver maximum return-on-investment (ROI).
- Banner Advertising
- Rich Media Advertising
- Email Marketing
- Social Media Optimization
- Optimized Website Design & Development
- Press Release Distribution
- Video Optimization
- Viral Marketing
- Online Branding
- Online Reputation Management